Ok.ru Biography & Web Analysis

Odnoklassniki is a social network service used mainly in Russia and previous Soviet Republics. The site was created by Albert Popkov and launched on March 4, 2006. 

The site currently has more than 200 million registered users and 45 million daily unique visitors. Odnoklassniki also currently has an Alexa Internet traffic ranking of 56 worldwide and 7 for Russia. Odnoklassniki is the second most popular social network in Russia, behind VK (VKontakte) but ahead of Facebook, which is in third place. 

The Odnoklassniki project was launched on March 26, 2006. The creator of the site, Albert Popkov, who lives in London and works in the field of telecommunications, took part in the creation of similar projects in other European countries. From March to November 2006, the task existed as a hobby and was commercially mentioned only in a friendly advertising agency as a platform for advertising. The number of users who registered on the site developed dramatically, so the founder of the project chose to create a different legal element. 

After the introduction of paid registration in 2008, the popularity of the site fell sharply and users started to go to the main competitor VKontakte. On August 31, Odnoklassniki canceled user registration fees, and became free again. The Odnoklassniki social network has more than 45 million registered users. According to TNS Web Index, 56% of the crowd are users aged 25-44. The share of managers and experts is 19% and 28%, individually. 

In April 2018, Odnoklassniki launched the "Recommendations" service - a personal news channel from new contributors to personal pages or groups. Odnoklassniki started testing new emotions notwithstanding the generally existing Class button. New emotions include "Nice", "Haha", "Grush", "Wow." Each of the above emotions can be enhanced with the help of additional expressions: "Super!", "I love", "Ahaha", "Sadness", "Shock". In December 2018, a video feed showed up on the mobile application of the Odnoklassniki for Android - the ability to view videos and social network broadcasts on one screen in programmed playback mode without being distracted by other content. 

On July 11, 2019, Odnoklassniki launched an advertisement account for small businesses and content creators. October 26, 2019, Odnoklassniki launched a portal about art "We are in the museum". The project will bring together audio guides voiced by celebrities, just as art projects, virtual shows and tests.